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Link Building – Does Your Website Need It?

Link building is a well-used phrase with regards to online marketing and SEO. In short, it describes the process of increasing the number of inbound links coming into a website. But what is the purpose of it all? How does this help?   Most are aware that inbound links are incorporated into most search engine […]

What Are SEO And SEM? The Differences And What To Use

When we hear about online marketing, terms like SEO and SEM immediately appear, acronyms that for many are unknown or, if they have heard of them, they are not knowledgeable about their differences. In both cases, the purpose is the same, to get in the top positions of search engines and, consequently, be noticeable on […]